technology Sam-singing in the Terraces Samsung is hitting the right notes with Chelsea football fans with a new campaign aimed at creating an affinity between Samsung and Chelsea FC and demonstrating that the electronics giant is more than just a shirt sponsor. The campaign – called ‘Win When You’re Singing’ – harnesses fans’ passion for Chelsea and gives them a platform via the traditional football pastime of chanting for the club. On match days, choirs singing Chelsea football chants line the routes to Stamford Bridge and the Samsung ‘Win When You’re Singing’ crew is based at Britannia Gate where fans can get up and sing their favourite Chelsea chant on-stage for the camera and for the chance to win Samsung prizes. Performances are then up-loaded to a dedicated website where visitors can view, download, share and rate them. (Source: Promotions and Incentives)