The Association of Tennis Professionals (ATP)
– the governing body of the men’s professional game
– is looking to broaden the sport’s appeal with
an experiential campaign comprising specially designated areas
where fans can experience the game, courtside promotions and
invitations to the public to meet and learn from professional
players. The campaign, which starts this spring – will
also include exhibitions about the history of tennis and the
science behind the sport’s modern game.
