Skincare brand Sanex has tied up with Pearl
and Dean to develop a brand experience campaign dubbed ‘Skin
Deep’ aimed at getting cinema goers to engage with its
products via a month-long season of specially selected films
including Fast Food Nation, Escape from the Amazon and Academy
Award winners The March of the Penguins and An Inconvenient
Truth. The screenings – which will play host to some 450
people – will be followed by special lectures and Q&A
sessions. The experiential campaign is being publicised via
a Sanex-branded website, in London’s ‘What’s
On’ guides and through emails sent to 25,000 members of
Leicester Square’s Prince Charles Cinema.
