Sugar Puffs is bringing back the Honey Monster
in a bid to distance the brand from negative connotations surrounding
sugar. The Honey Monster – who hasn’t been on pack
for more than two years – is making a comeback as part
of a campaign which also features links with Hives Save Lives,
a UK charity developed to help alleviate poverty by creating
sustainable livelihoods in Africa. A three-month promotion includes
family-focused experiential events at venues throughout the
UK, an on-pack push encouraging children to become ‘honey
heroes’ and in-school fundraising for the Hives Save Lives
charity.
