Orville Redenbachers gourmet popcorn is launching an experiential
campaign in UK supermarkets in an attempt to promote its
popcorn as a snack alternative to crisps. Building on the
brand’s American roots, cheerleaders will encourage
the public to sample the popcorn. The events are part of
a drive to boost brand awareness in the UK and build on
the association of popcorn being an ideal snack to eat
whilst watching movies at home.
